As part of the now 6 monthly Recoverworld Live night, Discover Records needed a poster for their June 2012 party which advertised the DJ sets that they had planned for both floors of the venue. I created a modified version of their logo graphic for a 3D background image which would go behind the text. I also branded the poster with the Discover 10 Year Anniversary logo which I had created some time beforehand to celebrate the anniversary.
The poster includes a full list of the nights events, as well as the particulars of attendance (time, price, date etc). A3 poster and A5 flyer prints were distributed around the Brighton and London areas to promote the event.
To celebrate their 10 Year Anniversary, I approached Discover Records to create a fresh take on their logo for this very special occasion.
As Discover were running many promotions around their 2011 anniversary period, I knew that the logo would be used in many situations and contexts so needed to be versatile.
The label were planning live events with artists from their catalogue across the globe, creating merchandise and tie-in promotions which all needed to advertise the anniversary.
To create the anniversary logo, I used the original ‘Discover’ wording for consumer recognition, and created an ‘extension’ which would look visually pleasing and readable.
I created a package for Discover to provide to third parties containing a ‘usage’ guide alongside the logo in many different formats:
- Vector EPS format logo for Print use. 300DPI, CMYK
- A Photoshop PSD for those of you without vector software. 300DPI, CMYK
- JPEG versions for web in White on Black, Black on White, and a nostalgic ‘White on Red’ version with the classic ‘Discover’ Red backing – Pantone Red 22. 72DPI RGB
- Transparent PNG Black or White versions of the logo for use on complex backgrounds on the web. 72DPI RGB
You can Download the comprehensive logo package here.
To announce the anniversary, I was asked to also create a tie-in eFlyer to be sent out to Discover’s promotional partners and their opt-in subscribers. See the promotional eFlyer I designed to promote the logo and the celebrations around the anniversary.
I was asked by Discover Records to complete a follow-up compilation album to mark their 60th single release (previously they had released a physical and digital compilation for no. 40). As ‘Discover 40′ had done previously, this next product would contain purely music released between singles 41 and 60 and mixed by one of the labels premier artists ‘Sly One vs Jurrane’.
As this was to be a follow-up project, and the initial product focused on the number 40, I wanted to carry on the aesthetics of using large numbers relating to the content included within. Initially the numbers ’41′ and ’60′ were side-by-side and larger than the cover itself, cutting on the far edges. As I played with the design further, I realised that stretching the numbers to fill the square cover would look unfulfilling so placed them to the side, but still taking up the majority of the space. Although this album was going to be digital-distributed, I wanted to place a bright ‘Discover Records’-red ’sticker’ in the top-right which would describe the product and the artists featured within, balancing in contrast with the large, bold numbers.
‘The Next Chapter – Discover 41-60′ is available now from iTunes and most other digital download stores.