‘Mix It Up’ is a forward-thinking, innovative club-night but with firm roots in the type of musical genres that have stood the test of time – a delightful clash of old and new.
I was asked to create a graphic which could scale to both A3 Poster and A6 Flyer colour prints.
I wanted to approach the logo with an almost ‘retro-club’ feel, with a fancy curve and a heavy-font for text which pushes out from the background.
The poster’s background is a collage of nature photography juxtaposed and darkened to create an interesting texture.
To celebrate their 10 Year Anniversary, I approached Discover Records to create a fresh take on their logo for this very special occasion.
As Discover were running many promotions around their 2011 anniversary period, I knew that the logo would be used in many situations and contexts so needed to be versatile.
The label were planning live events with artists from their catalogue across the globe, creating merchandise and tie-in promotions which all needed to advertise the anniversary.
To create the anniversary logo, I used the original ‘Discover’ wording for consumer recognition, and created an ‘extension’ which would look visually pleasing and readable.
I created a package for Discover to provide to third parties containing a ‘usage’ guide alongside the logo in many different formats:
- Vector EPS format logo for Print use. 300DPI, CMYK
- A Photoshop PSD for those of you without vector software. 300DPI, CMYK
- JPEG versions for web in White on Black, Black on White, and a nostalgic ‘White on Red’ version with the classic ‘Discover’ Red backing – Pantone Red 22. 72DPI RGB
- Transparent PNG Black or White versions of the logo for use on complex backgrounds on the web. 72DPI RGB
You can Download the comprehensive logo package here.
To announce the anniversary, I was asked to also create a tie-in eFlyer to be sent out to Discover’s promotional partners and their opt-in subscribers. See the promotional eFlyer I designed to promote the logo and the celebrations around the anniversary.
I was recently asked by EVE Records, an underground dance music label operating since 1995, to consider working on a rebrand of their business.
Having initially focused on the Trance and Techno genres, the new EVE Records would look to the future of electronic techno and progressive grooves.
In rebranding the label, I proposed a significant change to their logo and a more stark style for their release art work. Previously the branding was soft and light, focusing on whites and lower-case characters. Having flipped this around, the new EVE was big, bold, and not afraid to step outside of the box in search of innovation in new music.
For the first single release following this rebranding, Jaro Sabo’s ‘Pray’ relied upon this new logo to announce the changes inherent in the label’s new direction. We launched the new EVE Records with a brand new sound and a new, forward-facing visual style.